You are the Commander-in-chief of the interaction battlefield: proud of your achivements, humble to admit your fails, honest with your opinions and ready to explain and defend your design decisions.

You have a holistic approach to your work and understand that every piece of a product is related and coordinated in many ways with the rest.

You [...]

It is depressing the tremendous love for loose talk that exists in Spain. It’s nothing new, the gossip streets have always been full. But this sport reaches its real climax when mixed with self-pity, and that such national mania of speak bullshit of others.

This is why I fell kicked in the bollocks with these [...]

Ayer Jose de mi mesa cojea publicaba un articulo sobre los Premios Buber en el cual criticaba algunos aspectos de los mismos y explicaba por qué no recogió el premio que se le otorgaba en los mismos como Mejor Blog Personal Vasco.

Me gustaría puntualizar algunos de los puntos que aparecen en ese artículo. Siguiendo las [...]

Apple has always been recognized by its innovative vision and capacity. Products like the iPod and the iPhone have literally transformed the computing industry. However one of the Apple’s core values is its attention to details and its obsession to polish each one of them.

In the presentation of its last product, the new iMac, Jony [...]

If you want to develop and sell your own product, software or not, one of the first things you have to ensure is you have a clear idea of who is your customer. If you start with a wrong idea -or not idea at all- about who is your customer, you’ll build a product that [...]